ÁNGEL VÍCTOR TORRES SHOWCASES THE RECORD-BREAKING MARATHON

Visitors and runners spend over 3 millon euros during the Cajasiete Gran Canaria Marathon

Over 3 million euros spent on the local economy, 1,398 runners, 58% more than in 2016 and 1,046 finishers, a 59% increase compared to the seventh edition. These are the Cajasiete Gran Canaria Marathon´s figures,  which were presented today by the Councillor for Sports of the Cabildo of Gran Canaria, Ángel Víctor Torres.

Torres went on to state that “the number of nationalities also increased. In 2016, Gran Canaria hosted athletes from 59 countries, but in 2017 the number rose to 68, which means that its success is spreading throughout the world, although the countries with the most representation are still United Kingdom, Italy , Germany and Poland. “

The Councillor also highlighted that the winner, the Kenyan athlete Mathew Kipsaat broke the race record finishing in 2 hours, 13 minutes and 19 seconds, beating the time that his countryman Pharis Kimani set in the 2015 edition (2 hours, 14 minutes and 39 seconds).

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On another note, the race was mentioned over 200 times in local, national and international press, meaning that “the media impact and promotion of the Island has been considerable.” Additionally, “the race generated an economic return for the island of over 3 million euros, a significant figure that is a great incentive to continue growing. We must not forget that we have managed to place ourselves among the top ten marathons in Spain. “

Likewise, Torres, who was flanked by Cajasiete Communication director, José Manuel Garrido and the manager of the TBA organizing the race, Francisco Armas, added that as well as the Cajasiete Gran Canaria Marathon´s fantastic results, “this has been the most innnovative race , since it is the first time that a temporary business association is in charge of organizing a race this size “.

He highlighted that “this eighth edition had carried out major improvements that made it more comfortable and easy: for the first time the 42 kilometer race was run over a single, and practically flat lap, which helped improve the runners´ own race times” .

The Director of the TBA organizing the race pointed out that “the Marathon was a great challenge for us, and that is why we are already working on the 2018 edition. We are promoting the race in different cities, and soon we will travel to Rome, Hannover, Paris and Hamburg, among others. Our goal is clear: to make the 2018 edition even better than the 2017 edition. “

Cajasiete’s communication director, José Manuel Garrido, insisted that “this was a race that allowed us to give something back to society  so we wanted to contribute with a charity event. The Charity Treadmill, where anyone could get on and do kilometers, either running or walking, hit 270 kilometers. Our pledge was that, for every kilometer, Cajasiete would donate an amount for social purposes. “

The money raised was handed over today to three NGO´s: Foresta, Aldeas Infantiles and Cruz Roja Las Palmas, who “can use this in their vital work.”